By Bruce Piasecki
Publisher: Sourcebooks, Inc. (2007) • 304 pages
He describes a 21st-century capitalism transformed by a “bloodless revolution” that has added the necessity of “social response” to the basic tenets of technical quality and price.
Piasecki’s idealistic but perhaps necessary premise is that multinationals “can address the social problems we struggle with, in conjunction with the government, in a way that’s good for both society and business.” His answer: social response product development, which he illustrates with case studies from such corporations as Toyota and HP.
With Toyota’s pursuit of a greener car, for example, Piasecki provides some insight into a successful corporation’s shift toward social response capitalism through innovation and leadership.
Widely translated, foreign editions of World Inc. have been published in a number of countries, including Japan, Korea, Italy, Greece, Portugal, and Brazil.